Bang-up job Apple’s done on their WWDC 2014. They had a lot of fun and announced a lot of wonderful new features that will make their Mac even more familiar with fans of the iPhone everyone knows and loves. Continuity and Swift stole the show with wonderful cross-device integration, but one of Apple’s key mood-setters was a clever little bit of foul play.
Take a second just to look at that user adoption picture and suck all that in… but while you’re doing so, analyze exactly what just happened there. I’ll refrain from calling Apple out on exactly what numbers lie behind those base percentages provided because they’ve already been called out for misrepresenting the honest-to-goodness truth in a way that conceals that 14% outpacing their 51% five times over.
…they’ve already been called out for misrepresenting the honest-to-goodness truth…
The focus here is what Apple selected to take on Windows. Did they present the entirety of MacOS when asserting just how much of it is Mavericks? Nope… pay close attention and you notice they carefully chose to only include what fits under the umbrella of OSX. Instead of taking a route that’s more relative to their selective choosing (like comparing just how many Windows 8 users upgraded to Windows 8.1), or including devices OS9 and below they pit just one series of the MacOS legacy against the entirety of Windows.
Shame to say; Apple’s got a long-standing history of using foul play to make numbers look better than they are… and people do so little research that can actually get away with this kind of thing.